Dick’s Sport House
Client Name
Dick’s Sporting Goods House of Sport
Event Type
Retail Brand Activation
Dick’s House of Sport
National Trading Card Day 2026
Custom Trading Card Activation for Athlete Engagement
To celebrate National Trading Card Day, Dick’s Sporting Goods transformed a traditional retail visit into an interactive experience where athletes became the stars of their own personalized trading cards. The activation combined professional photography, instant card production, social sharing, and QR-driven online engagement to create a memorable brand experience both in-store and online.
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Turning Athletes Into the Stars of the Show
Athlete Engagement
100+
Retail Interaction
4 hours
Online Conversion
400+
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In Their Own Words
“This was such a fun and engaging experience for our guests. The custom trading cards brought so much excitement to the store, and the QR code integration gave the activation a clear connection back to our online shopping experience.”
Dick’s House of Sport Team
Event & Retail Experience Team
